CHALLENGE:
The Peace Officers Research Association of California (PORAC) wanted to bring time-sensitive information to users on the front lines of public safety throughout California. With many channels (web, social media and a magazine), PORAC wanted to provide users with relevant information using a mobile application.
ACTION:
Kiefer worked with Marketplace Communications and the Peace Officers Research Association of California (PORAC) to develop a Mobile App. The app provides users with the most up to date information including Amber and Blue alerts. The app also has all the latest law enforcement news and updates from PORAC’s website and from PORAC’s social media channels including Facebook, Twitter and YouTube.
RESULTS:
The PORAC mobile application helps deliver time-sensitive and relevant information to its 63,000 public safety members. Kiefer continues to update The PORAC Mobile App with new features. The PORAC app is available for free download in the iOS and Android markets.